Dorset Chamber’s chief executive, Ian Girling, has observed a clear shift in the job market, with many jobseekers—particularly younger generations—prioritising conscientious employers over higher salaries. His comments come ahead of the Dorset Business Festival Conference on October 9, which will include a panel discussion: ‘Gen Z – Alpha and Beyond: Their Future in our Hands,’ will be focusing on how businesses can adapt to the expectations of tomorrow’s workforce.
Ian’s insights are in line with recent data from the Office for National Statistics (ONS), which shows that the employment rate for those aged 16 and over fell to 4.1% between May and July. As the recruitment landscape changes, employers are increasingly finding that factors like wellbeing, environmental practices, and social responsibility are becoming more important to potential employees than pay alone.
‘Employers continue to face challenges in recruitment and retention,’ Ian said. ‘It is clear that many now choose their workplace based on whether it is a conscientious company that does the right thing. Expectations are changing, and businesses need to keep pace to meet the needs of tomorrow’s workforce.’
To find out more about these emerging trends and discussions on adapting business practices, join the Dorset Business Festival on 9th October. The day-long conference will feature inspirational panels, spotlight speakers, and opportunities for Q&As and networking. Hosted by broadcaster Declan Curry, the event includes keynote addresses from changemaker and climate change consultant Benita Matofska as well as political strategist Lord Matthew Elliott.
Consumers, investors and talent are increasingly drawn to businesses that make a positive impact alongside profit. The conference explores why being a force for good is not just beneficial for society but a smart strategic business move, from attracting top talent to boosting brand loyalty and fostering innovation.
For more details and tickets, see dorsetchamber.co.uk
